Saturday, July 5, 2008

Another year, another Tour...

Saturday I woke up, excited!!

Relax...not excited like that...excited that once again it was Tour de France time. Amidst the doping, politics, cynics and critics...I still love the Tour and always will. After all what's not to love...an epic test of human endurance and will, on arguably some of the most beautiful and challenging stretches of pavement in the world,...the history, the strategy, the sportsmanship, the glory...go on I can...

Every year for 21 days in July we let our Tour flag fly, this year will be no different...and again this year Kristina was out of bed before me to swap out the "Stars and Stripes" for the "drapeau jaune".

Having watched for the past two stages, my early prediction is barn burner! I am especially digging the "Take Back the Tour" guerrilla marketing tactics that Versus has put into play thoughlast year they weren't sounding any horns... it's EDGY!

While Versus has outdone themselves with their ads, especially " A new stage begins..."which is pretty much a slap in the face to the likes of Floyd, Vino, Jan and all the other dopes...this dutch commercial, a Michael Rasmussen slam is certainly a classic!

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